Add-backs, and the ones that never survive diligence
An add-back is not a claim about what you spent. It is a claim about what a new owner would not spend, and it only counts if you can show it.
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Every piece here is about something an owner can still change twelve to thirty-six months out.
An add-back is not a claim about what you spent. It is a claim about what a new owner would not spend, and it only counts if you can show it.
At 40% of revenue in one customer, a buyer is not buying a business. They are buying a relationship they have never met.
Buyers pay for revenue that arrives without being re-won. Very little of that requires a subscription business.
What you need to net after tax and fees is more useful than what your business is worth, and almost nobody works it out first.
If you disappeared for thirty days, what would happen to revenue? Buyers are asking a version of this question the whole time, and the answer moves price more than any other single thing.
Owners who regret selling rarely regret the price. They regret not having decided what the business was for.
They do not need to find anything wrong. They only need to be unable to verify what is right.
Only 20 to 30% of businesses taken to market actually close. The gap between the two groups is almost never the business itself.